ad specs.

Advertise on our network of websites to reach the right people, at the right time, in the right context.

Maximise the return on your investment and make every click count by taking advantage of the Reach display network and our exciting portfolio of digital ad solutions.

Mirror newspaper, Laptop, Manchester Evening News, Tablet Birmingham Live, Mobile Wales online, showing ads

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Ad Guidelines

Trafficking Turnaround Times

The table below shows turnaround times for various creative types, these turnaround times include the flighting of the campaign and testing of creatives:

Standard Formats - Image file (gif,jpg,png)
Turnaround time (orders and creative)
3 working days
Standard Formats - Approved vendors’ tags
Turnaround time (orders and creative)
3 working days
Standard Takeovers (Reskin+MPU+LB)
Turnaround time (orders and creative)
3 working days
Rich media Takeovers (Reskin+Rich media Billboard+MPU)
Turnaround time (orders and creative)
3 to 5 working days
3rd Party Tags - unapproved vendors
Turnaround time (orders and creative)
5 working days*
Bespoke/Non Standard Formats
Turnaround time (orders and creative)
10 working days

* Please be aware that this may be extended depending on any issues raised in testing the tags.

We support The IAB UK and The Coalition for Better Ads initiatives to create a better ad supported user experience. All ad formats and creative must adhere to The Better Ads Standards.

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