Herd Group has announced a new partnership with REACH, bringing additional digital marketing expertise to the business as it continues to invest in its growth and strengthen its position within the fleet industry.

As one of the UK’s largest commercial news publishers, REACH brings experience in digital advertising, audience engagement and campaign delivery, complementing Herd Group’s knowledge of the fleet sector.

As the UK fleet landscape evolves, forward-thinking businesses need more than traditional marketing to stand out. Herd Group sought a strategic media partner capable of matching their scale and driving measurable impact:

• Unrivalled Scale Across Trusted UK Brands: With Reach’s portfolio spanning national and regional titles, Herd Group will gain direct access to millions of daily readers and regional business decision-makers.
• Targeted, Data-Led Audience Engagement: Through Reach’s advanced first-party data and digital marketing solutions, Herd Group can directly engage new audiences at every stage of their buying journey.
• A Shared Vision for Growth and Innovation: Herd Group’s customer-first approach to fleet operations aligns with Reach’s focus on high-impact storytelling and meaningful customer engagement, ensuring campaigns build long-term brand equity alongside immediate reach.

Gemma Dickson, Group Managing Director at HERD GROUP, said:

“We have clear ambitions for Herd Group and recognise the importance of having the right people and expertise around us to help achieve them. Reach brings valuable experience and a fresh perspective, and we see this partnership as a great opportunity to build on what we’ve already achieved. We’re looking forward to working together and seeing what the future holds.”

Giovanni Barbato, Senior Group Director at REACH, said:

“We’re pleased to be partnering with Herd Group and supporting its ambitions for the future. Herd has a strong understanding of the fleet industry, and we believe our experience in reaching and engaging audiences will complement that knowledge. We’re looking forward to developing the relationship and working closely with the Herd team.”

Driving Results Together
For forward-thinking businesses ready to elevate their brand, this collaboration underscores the undeniable power of connecting with engaged audiences where it matters most. As REACH continues to inform millions of readers daily across the UK’s most visited and trusted news platforms, advertising opportunities for ambitious companies to amplify their voice, drive meaningful engagement, and unlock sustainable growth.

Whether breaking into new markets or solidifying industry leadership, partnering with the nation’s premier digital publisher provides the credibility, scale, and cutting-edge digital expertise needed to transform commercial ambitions into impactful results.