The wait is almost over. Anthony Joshua and Tyson Fury are finally set to face off in what promises to be the biggest heavyweight bout in British boxing history. 

As the nation gears up for the fight of a generation, on Friday 11th December, the commercial opportunities for brands are just as monumental.

The Reach Advantage: A Heavyweight Audience
Boxing is no longer just for the purists; it’s a mainstream cultural event. Our first-party data shows a massive appetite for combat sports and sporting events across the Reach network:

• 20.2m users with an interest in Sporting Events.
• 8.2m users with a specific interest in Boxing, alongside 6m dedicated boxing fans.
• 2.6m users with an interest in MMA, and 1.5m who regularly engage with PPV fights.
• 9.5m Netflix subscribers in our audience segment, primed for massive entertainment and sporting events.

With an AJ v Fury specific segment, brands have the opportunity to target up to 24 million users who are highly likely to be interested in this event.

The Football Crossover Strategy

We reach 24.6m football fans every month. Crucially, there is a massive overlap between the two sports, with 3.6m users identifying as dedicated fans of both football and boxing.

Because the build-up to the fight coincides with a busy calendar of Premier League and Champions League action, brands can utilise contextual targeting around our Sport content. With huge audience crossover during the festive sport period, targeting football fans in the weeks leading up to the fight is a guaranteed knockout strategy to capture the broader sports audience.

Dominate Our Digital Coverage

We will be producing a colossal amount of digital content in the build-up to the fight. Brands can integrate seamlessly into our coverage, which includes:

• Expert previews and fight analysis.

• Live blogs across our massive portfolio of national titles, such as the Mirror, and our trusted regional sites.

• Exclusive video content via our dedicated Editorial teams and All Out Fighting.

The Ultimate Print Sponsorship

For brands looking to make a physical, high-impact statement, we are producing a premium 48-page print supplement which will go on sale on the 1st of December. This is an exclusive sponsorship opportunity to cement your brand alongside the biggest sporting narrative of the year.

Ready to get in the champion’s corner? Whether it’s dominating our digital coverage, capturing high-affinity audiences via contextual targeting, or sponsoring our flagship print supplement, Reach Solutions has the scale and insight to deliver a knockout campaign. Get in touch with our team today to secure your brand’s place in the ring.