What a night. As the UK media industry gathered for the landmark 40th anniversary of the Media Week Awards, Reach took centre stage as headline sponsor to celebrate four decades of breakthrough strategy, creative excellence, and game-changing partnerships.
Taking Centre Stage as Headline Sponsor
As headline sponsors, our mission for the night was simple: champion the bold ideas, publisher relationships, and agency talent driving commercial media forward. The room was packed with the sharpest minds in media, creating an electric atmosphere fit for a 40th anniversary milestone.
Beyond presenting top honours on stage, we were determined to make the evening unforgettable from the moment guests stepped into the room. Radio DJ and TV show host Edith Bowman handed out the trophies at a spectacular black-tie dinner for 885 guests at the Grosvenor House hotel on Park Lane.
The OK! Glam Activation & Best Dressed Winner
Bringing iconic pop culture and red-carpet excitement to the evening, our OK! brand activation brought full VIP treatment to Media Week guests. Attendees stepped into our custom OK! photo pod, getting their own star moment. To top off the red-carpet experience, Reach sponsored the OK! Best Dressed Award, honouring the night’s most stylish media leader. OK! Judges Michelle Darlow, Head of Lifestyle, and Grace Salmon, Lifestyle Content Creator, had their work cut out for them as competition was fierce across the floor. In the end, the winner, Vanessa Sam from WPP, turned heads with an unforgettable look that stole the spotlight before the first trophy was even handed out.
The night showcased extraordinary work across categories:
- Our Sponsored Flagship Winners: A special shoutout to OMD UK (Agency Partner of the Year) and PHD (Media Agency of the Year) for setting the benchmark for commercial media excellence.
- Campaign Breakthroughs: Gold winner Dirty Business (OMD UK, 4Creative, Channel 4) and Superman and Love Island (ITV & Warner Bros) pushed commercial creativity to new heights.
- Social Impact & Purpose: Reach and Keep Britain Tidy. shared the podium with outstanding work from In Living Memory (PHD & Saatchi & Saatchi for British Heart Foundation).
- Agency & Partner Milestones: Teams across Wavemaker, Spark Foundry, Zenith, and Mediaplus took home honours for pushing cross-channel integration further than ever.
A huge congratulations to all the incredible winners, nominees, and teams who made the 40th Media Week Awards such an unforgettable celebration of media excellence. Sponsoring this landmark night was an absolute privilege, and we are already excited to see how the industry pushes the boundaries even further next year!
Explore the full winners list at Campaign UK
