Are you looking to take your business to the next level this Christmas?
From social media advertising to newspaper advertising there are numerous ways to promote your business, so which should you choose? When you have a lot going on during the festive season it can be difficult to stand back and analyse the available options – which is why we are here to help.
In this blog, we will provide you with seven simple but highly effective tips to promote your business. Giving you all the information you need to decide what will work for your business, and how we can help you achieve your goals.
Before we begin, there are a few things you should consider before creating any marketing plan or campaign – what, who and why.
What are your business goals?
It’s vital you set realistic goals by asking what you want to achieve from your campaign. For example, would you like to increase sales? Promote a specific product or service? Increase visitor numbers? Or increase brand awareness?
Who is your target audience?
Knowing who your potential customers are allows you to tailor your message and strategies to their preferences and needs. This not only helps you save resources but also ensures your efforts resonate with the right people.
Why should I promote my business?
It is important to ask yourself why you want to promote your business and keep this at the forefront of your mind when planning and executing your campaign. Understanding why will help inform your goals and help to keep your objectives at the forefront of the campaign.
Seven tips to promote your business
1 | Develop a strong online presence
Having a robust online presence is key to any business. Your online presence promotes your business 24/7 so it is worth spending time getting it right. This includes a user-friendly website, active social media profiles, and consistent branding. Your website is often the first point of contact for potential customers, so make sure it’s optimised for both search engines and user experience.
2| Search engine optimisation (SEO)
SEO is a key player in promoting your business online. In order to get your website to show up for relevant search terms or ‘keywords’ in search engines like Google, they need to be optimised across three different areas: technical, on-site and off-site.
Technical SEO ensures that Google understands and can easily and quickly access all pages you want to rank. Having a technically sound website is only one aspect of great SEO.
On-site SEO – ultimately, users want to read about your product or services, so you need high-quality, engaging content that’s optimised in order for Google to rank it.
Off-site SEO – refers to the strategies and activities undertaken outside of your website to enhance its search engine rankings. This includes building high-quality backlinks from reputable websites, establishing a strong presence on social media platforms, and engaging in online partnerships and collaborations. Off-site SEO is essential because search engines like Google consider factors beyond your website’s content and structure when determining its credibility and authority.
3 | Social media
Social media platforms are powerful tools for promoting your business. Share your content, engage with your audience, and use paid advertising to extend your reach. Be present where your audience spends their time and provide real value through your posts. Try and generate two-way conversations on social media – this humanises your business, increases engagement, builds loyalty and trust and helps you gain and maintain followers.
4 | Digital advertising
Digital advertising allows you to convey a specific message to a targeted audience. Digital advertising is accountable and adaptable, it permits real-time tracking and analytics allowing you to see where your money is being spent and how effective it is. If something isn’t working as you hoped, change it.
Digital display advertising, in particular, offers a dynamic and visually engaging way to connect with your audience. Through eye-catching graphics, videos, and interactive elements, you can capture attention and convey your message with impact.