With the summer season in full swing, businesses have a prime opportunity to enhance visibility and boost sales. Video is an important part of your marketing mix that can help your brand stand out in a competitive market.

We’ve talked about the power of storytelling, and video can bring that story to life. However, choosing the right type of video is crucial for success. This blog will guide you through various video types, ensuring you choose the one that aligns perfectly with your business needs.

Understanding Your Audience

Before exploring video types, it’s essential to understand your target audience. Consider these questions:

Who are they?
What interests them?
What problems do they need solving?
How can your product or service benefit them during the summer season?

You’ll want to ensure that your video content aligns with their preferences and needs, is relevant, and enticing.

Types of Videos

Promotional Videos

Best For: Highlighting products/services, special offers, and discounts.

Tips:

Keep it concise and engaging.
Emphasise unique selling points.
Incorporate seasonal themes without being overly specific unless relevant

Explainer Videos

Best For: Educating customers on how your product/service functions.

Tips:

Use clear, simple language.
Integrate visuals and animations for complex concepts.
Address common customer queries or pain points.

Testimonial Videos

Best For: Building trust and credibility.

Tips:

Feature real customers with genuine experiences.
Maintain authenticity; avoid scripted responses.
Include a call-to-action (CTA) at the end.

Behind-the-Scenes Videos

Best For: Humanising your brand and demonstrating transparency.

Tips:

Showcase your team, workspace, or production process.
Add a seasonal touch by highlighting any relevant preparations or events.
Keep it casual and relatable.

Live Videos

Best For: Real-time engagement and interaction.

Tips:

Promote your live session in advance.
Utilise for Q&A sessions, product launches, or special announcements.
Engage with viewers by responding to comments and questions in real time.

User-Generated Content (UGC)

Best For: Customer advocacy and building community.

Tips:

Encourage customers to share their experiences with your products/services.
Create a branded hashtag for easier tracking and engagement.
Share UGC on your social platforms with proper credits.

Crafting Compelling Content

Storytelling

Use storytelling techniques to make your videos more engaging. A good story has a beginning, middle, and end, with a clear message or moral.

Visual Appeal

Ensure high-quality visuals to capture attention. Subtly use seasonal colours and themes to evoke the summer spirit without overwhelming viewers.

Music & Sound Effects

Incorporate music and sound effects that complement the summer season while aligning with your brand’s tone and message.

Choosing Your Channels

Select the right platforms for sharing your videos:

Social Media

Platforms like LinkedIn, X, Facebook, TikTok, and Instagram are ideal for reaching a broad audience. Adjust the content for each platform’s unique features.

Website & Blog

Embed videos on your website’s homepage or relevant blog posts to increase engagement and SEO performance.

Email Marketing

Include videos in email campaigns to boost open rates and click-through rates. Personalise content based on recipient interests.

YouTube & Video Hosting Platforms

Upload videos to YouTube or other hosting platforms for broader reach and better visibility in search results.

Measuring Success

Monitor the performance of your video campaigns using metrics like:

• Views
• Engagement (likes, shares, comments)
• Click-through rate (CTR)
• Conversion rate
• Return on Investment (ROI)

Use these insights to refine your strategy for future campaigns.

That’s A Wrap!

Video marketing can be a powerful tool in your marketing mix, and we’re here to help. We have recently invested in our studios to help businesses like yours create videos that get results. You can read more about that here.

We’re dedicated to transforming how businesses engage with their audiences through impactful content. Our studio team can assist you in crafting engaging, high-quality videos that connect with your target audience. Our experts will take care of everything for you, from the initial idea to the storyboard, production, and distribution.

Home to well-known, trusted brands such as the Mirror, Liverpool Echo, and the Manchester Evening News, and with over one million followers on social media, we have the power to share your content with our engaged audience.

Are you ready to elevate your business’s content strategy? Let Reach be your partner in creating compelling video content that resonates with your audience. Contact us today to discover how we can help you tell your brand’s story. Complete the form below to get started.