The shortlist for the 2026 Newsworks Awards has officially landed, and we are beyond proud to announce that Reach has earned an incredible 8 nominations across 7 categories
Each year, the Newsworks Awards celebrate the very best in newsbrand advertising—spotlighting bold creative ambition, contextual brilliance, and commercial craft that drives real business results. Being recognized across such a diverse spread of categories is a testament to the talent of our teams and the power of our client and agency partnerships.
Vote for Tesco in ‘Ad of the Year’!
Among our nominations is a stand-out nod for Ad of the Year with Tesco: Tesco Whoosh World Cup Paper Tech Cover-Wrap, Reach x EssenceMediacom (WPP)Ad of the Year is open to a public industry vote, and we’d love your support. 👉 Cast your vote for Tesco in the Ad of the Year category here!
Our 2026 Shortlisted Work
From high-impact sports partnerships to festive retail storytelling and smart contextual alignment, here is the full rundown of our nominated work:
- Ad of the Year
Tesco – Tesco Whoosh World Cup Paper Tech Cover-Wrap (WPP Media / EssenceMediacom, Reach) - Best Content Partnership (>£250k)
Aldi UK – Kevin & Katie Get Married (Starcom, Reach)
Sky Bet – All Out Football (WPP Media, Reach) - Best Contextual Campaign
Cadbury UK Dairy Milk – MTS 2.0 2026 (Spark Foundry) - Best Use of Video, Audio or Social
Sky Bet – All Out Football (WPP Media / EssenceMediacom UK, Reach) - Most Effective Campaign
Aldi UK – Christmas 2025: Kevin & Katie Get Married (Starcom, Reach) - Best Display Campaign
Aldi UK – Aldi Loyalty 2026 (Starcom, Reach) - Advertiser of the Year
Aldi UK – Always finding ways to save, Always finding ways to be brave (Starcom, Reach)
You can explore the full awards shortlist on the Newsworks website here.
The Big Night
The winners will be revealed live at the Newsworks Awards party:
Date: Tuesday, 1 December 2026
Time: 6:30 PM
Venue: 12th Knot, Sea Containers Hotel, 20 Upper Ground, London SE1 9PD
A massive thank you to our brilliant clients at Aldi, Sky Bet, Mondelez, and Tesco, as well as our agency partners at Starcom, WPP Media, and Spark Foundry. We couldn’t have done this without you.
Good luck to all the nominees, and we look forward to celebrating with everyone on 1 December!
