We are beyond excited to announce the launch of Sense Check, our brand-new flagship YouTube show and podcast from The Mirror!

Hosted by the brilliant broadcaster, activist, and TV regular Nicola Thorp, this weekly show dives headfirst into the hard-hitting political news and social commentary that’s already dominating everyone’s group chats.

Let’s be real, the news cycle can be overwhelming. Sense Check is our way of cutting through the online division and misinformation to bring a much-needed reality check to the daily agenda. We kicked things off with a massive exclusive interview with Angela Rayner, who opened up about everything from her tax affairs to her son’s premature birth and the government’s plans for rough sleepers. It’s exactly the kind of headline-making, authentic conversation we’re bringing to the table every single Friday, backed up by a rotating panel of our top journalists and special guests.

Why this needs to be on your radar

As our Editor-in-Chief Chloe Hubbard puts it, we’re all about meeting audiences exactly where they are, and today, that often means YouTube. Sense Check is designed to connect our journalism directly with fresh, digital-first audiences who might not pick up a physical newspaper but are highly engaged with video and audio content.

Because we’re dropping episodes across YouTube, Spotify, and Apple Podcasts, this multi-platform approach offers some incredibly powerful reach for your clients. We already engage a huge chunk of the UK online population every month, and this show is the perfect vehicle to tap into that digital-savvy crowd.

We’re opening up some fantastic commercial sponsorship opportunities for media agencies who want to get in on the ground floor of this exciting new property.

To explore sponsorship, advertising, or brand partnership opportunities on Sense Check, please contact Ben Crooks at ben.crooks@reachplc.com.