The Empathy Delusion.

The Empathy Delusion.

Science shows that building empathy is hard. It’s not all about feelings and emotions.

Putting yourself in someone else’s shoes requires deep self-awareness and considerable mental effort. But humans are cognitive misers, driven by emotion and intuition. And marketers are only human.

Do we really have the tools to walk the talk?

To find out more, download the white paper.

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