Communities sit at the heart of everything we do at Reach – but it’s become the latest industry buzzword that’s lost its meaning, along with the voice and perspective of the real people that make them up.

In ‘Britain; A Society of Communities’ we’ve taken a ‘grassroots up’ approach, led by a diverse range of local, fan and values communities across the UK to uncover what it all actually means to them. We explored what makes them so important, how they’re formed and how brands can get involved in more genuine, meaningful ways.

Download our insight to find out more about the importance of communities.