As summer gets underway, the smell of BBQs and sun cream hanging in the air, businesses are seeking innovative ways to engage their audiences and boost their marketing efforts.

Reach’s sponsored articles offer a compelling platform to showcase your brand across various industries. Let’s explore how different sectors have successfully utilised these opportunities to enhance their summer marketing campaigns. Here are some examples:

Travel Industry: Capturing The Spirit Of Freedom

The travel industry thrives on inspiring wanderlust and providing trusted, reliable services. For instance, this sponsored article on Wales Online, “Enjoy the ultimate summer with serenity, scenery and shopping in beautiful Carmarthenshire,” highlights how destinations can captivate potential visitors with beautiful visuals and an engaging story.

Similarly, Stagecoach’s travel article emphasises reliability and comfort, reassuring travellers of a seamless journey. The article is designed to appeal to the region’s residents and tourists. These articles demonstrate how storytelling and trust-building can significantly enhance a travel brand’s appeal.

Leisure & Entertainment Industries: Creating Memorable Experiences

Crafting memorable experiences is key in the leisure and entertainment sector. This article in the Stoke Sentinel showcases Affinity Staffordshire’s summer offerings, encouraging families to explore local attractions. Read it here: “‘Bee’ amazed at Affinity Staffordshire this summer!”.

Meanwhile, this article on Chronicle Live promotes free National Trust day passes, inviting audiences to enjoy their heritage sites. These articles for the National Trust were published in a number of titles across the country to great effect. Both examples effectively use promotional content to drive foot traffic while offering value to readers.

Outdoor Retail: Promoting Outdoor Living

Sponsored articles are about more than just a product; they tell a story and afford opportunities to invite people to imagine how it would feel to own products or experience a service. Take a look at this article about Gordon Rigg Garden Centre that featured on the Manchester Evening News website. Rather than a single advert showcasing the venue, readers are invited to experience the Garden Centre through images and the story of a proud family-owned business.

South East Water used sponsored articles in their campaign

Our following example shows how diverse sponsored articles can be, particularly in summer. As part of a wider campaign to promote saving water in the South East of England, South East Water commissioned a number of articles designed to educate whilst boosting their profile and reputation in the region. Titled “Essential tips for a summer-ready garden”, at first glance, you would be forgiven for thinking this was a simple lifestyle article. It’s packed with helpful advice, inviting readers to visit South East Water’s website for more tips – something many people won’t have realised was a service they offer. If you’re interested in the South East Water campaign, check out our Client Success Story here.

Home Improvements: Enhancing Comfort and Security

Home improvement companies can use sponsored articles to promote products that enhance comfort and security during the summer months. The Express article on wireless security cameras underscores the importance of home security while enjoying summer activities – it’s a really interesting way to talk about home security during the summer months, something many people may not think about.

Back to Wales Online again, this article discusses the rising popularity of garden rooms and offers inspiration for expanding living spaces outdoors. It features real customers explaining why they chose Woodpecker Garden Buildings for their garden rooms.

Why Choose Reach For Your Summer Marketing?

Reach’s sponsored articles provide a unique blend of editorial credibility and engaging storytelling that can elevate your brand’s visibility and influence. By aligning with reputable publications such as the Mirror and Manchester Evening News, businesses can effectively communicate their products and services to targeted audiences. With an entry-level value of £1,000, sponsored articles are an effective way for businesses of all sizes and industries to share their message on our network and beyond.

Whether you’re in travel, leisure, outdoor retail, or home improvements, Reach offers tailored content solutions designed to captivate and convert readers into loyal customers. Embrace the power of storytelling this summer with Reach’s sponsored articles and watch your business flourish in the sunshine!

Talk to us about your summer article ideas. Complete the form below.