Reach Solutions
Nigel Black
04 April 2023
3 min. to read

Discover the key to getting your website and business found by more people online.

You’ve probably heard the one about the second page of Google’s search results being the best place to win at hide and seek, because no-one will ever find you there. It’s an old joke but it still rings true – when was the last time you ventured past page one when searching for something?

So how do you improve your search ranking so that your business is not hidden on page two?

There are no shortcuts to success (beyond paying for Google Ads), but there is a general approach that all businesses can take that involves combining the benefits of on-site and off-site SEO.

On-site and off-site SEO? What’s the difference?

On-site SEO, sometimes called on-page SEO, is the archetypal form of SEO where you optimise your business website to make it more attractive to search engines. Google and other search engines pride themselves on the quality of their results, so in order to present the best options to their users, they’ll rank sites based on their content and other criteria. By taking control of your on-site SEO and eliminating any issues you can get ahead of your competitors, gain new business and increase returning customers.

Off-site SEO, as the name implies, concerns your presence outside of your website, on business directories, social media platforms, and anywhere else online that displays your key business details. Search engines will also review this data when ranking sites, so if inconsistent information is found (various phone numbers for instance), or details are missing, it’s likely to reduce the chances of your business appearing on page one. Online reviews and how you manage your online reputation also falls within off-site SEO.


How to improve your online presence

Looking for further advice on on-site and off-site SEO? Our free downloadable guide reveals everything you need to know, including:

  • Benefits of on-site and off-site SEO
  • Steps to fix on-site and off-site SEO issues
  • Tips to manage your online reviews and ratings
  • Plus loads more

Written by the experts at Reach, this guide will help you discover tips and tricks you need to get found online.

Which form of SEO should I prioritise?

We advise against choosing between on-site and off-site SEO and recommend businesses utilise both in tandem to supercharge their online presence. This is because both forms work in conjunction and are essential to improving search engine ranking.

You need on-site SEO to impress search engines and create a positive experience for your customers.

You need off-site SEO to broaden your reach and help you get found wherever potential customers are looking for your business and also engaging with you on social channels, review sites and other places online.

Ready to take control of your on-site and off-site SEO?

If you’re fed up of winning at hide and seek on page two of Google, Reach is proud to now offer two complementary solutions: SEO and Sonar.

Through our SEO solution we will address your on-site needs by first performing an audit of your website and then implementing a range of technical and content optimisations to ensure you rank highly in search engines.

And through our Sonar solution, we will oversee your off-site SEO by taking ownership of your business’ presence across a network of 50+ search, social and directory platforms, while also helping you engage with your customers and manage your online reputation.

So don’t get left behind and lose out on vital business. Talk to us today about how SEO and Sonar can work together to improve your Google ranking and boost your overall online presence.

Enter your details to find out more and arrange a quick demo.

Tell me more about SEO and Sonar.

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