The biggest week in racing is approaching; don’t let your business get left in the stalls.

The “Cheltenham Roar.” It’s that spinal tingle when the tape goes up for the first race of the Festival. It signals the start of four days of unscripted drama, legends being made, and the eyes of the nation fixed on one place.

For jump racing fans, it’s the pinnacle. For smart advertisers, it’s the golden hour.

The Festival is more than just a sporting event; it is a cultural phenomenon. But while the crowds at the race course are capped, the digital crowd is limitless. The question isn’t whether people are watching, it’s whether they are seeing you while they watch.

The Reach Advantage: Where the Audience Lives

At Reach, we don’t just cover the Festival; we live it alongside our audience.

During Festival week, we see a massive shift in consumption habits. Our audience is craving content, searching for everything from the latest odds and expert tips to lifestyle features and behind-the-scenes drama. This isn’t passive scrolling; this is active, high-intent engagement.

The data speaks for itself. During the four days of Cheltenham, we consistently see:

• Page views are skyrocketing as fans refresh for live updates.
• Video views are surging as users consume replays, interviews, and punditry.
• Deep engagement across our network, from national titles to local strongholds.

It’s Not Just Volume, It’s Connection

Why does this matter for your brand? Because you aren’t just buying ad space; you are buying relevance.

Recent research conducted by Reach Solutions and PA Consulting has uncovered the “Local Advantage”: the powerful halo effect that trusted news brands have on the advertising they host. When you advertise with us during Cheltenham, you aren’t just buying pixels; you are borrowing our credibility.

Our research found that ads placed in our trusted local and national news environments significantly outperform those on social media and other open platforms.

By advertising with Reach during this window, you are positioning your brand in a high-traffic environment where the conversation is already happening. Whether you are a bookmaker, a fashion retailer, or a travel service, you are placing your message in front of an audience that is emotionally invested and ready to spend.

We provide a trusted environment where fans come to get the information they need. When your brand appears next to the content they crave, you benefit from that “halo effect” of trust and excitement.

Why “Local” Matters for a National Event

Cheltenham may be in Gloucestershire, but the passion is nationwide. Whether it’s a punter in Manchester checking the Manchester Evening News for tips, or a fan in Liverpool reading the Echo, our readers are deeply connected to their specific mastheads.

Our data shows that readers on our local platforms spend 3x as long on a page as the average user. They aren’t just skimming; they are reading, watching, and considering.

By advertising with Reach, you get the best of both worlds: the scale of a national publisher with the trust and intimacy of a local friend. You are placing your brand in a “brand-safe” space where engagement translates directly into action.

4 Days, 28 Races, 1 Chance to Shine

The finish line is approaching fast. While the trainers are putting the final touches on the horses, you should be putting the final touches on your Q1 marketing strategy.

Spaces for the Festival week are in high demand because the return on investment is proven. This is one of the busiest weeks of the year for digital consumption, and if you aren’t visible, you are missing out on a significant share of voice.

Don’t let the opportunity gallop past you.

Join us at Reach this March. Let’s tap into the energy of the Cheltenham Festival and turn that national excitement into tangible results for your business. Complete the form below to discover how we can put your business in front of our engaged audience.