When Town & Country Cars was named “Digital Advertising Champion” by IAB, it wasn’t just an award – it was a testament to the power of a smart, integrated digital advertising strategy through Reach.

Here’s how the partnership made that success possible.

Multi-channel reach: digital + local + print

For their “Big Better Suzuki” event, Town & Country Cars worked with Reach to craft a multi-pronged campaign:

• Digital display ads across Reach’s network
• Social media advertising, targeting local audiences (aged 30+) on Facebook & Instagram through a social carousel
• Use of Reach’s InYourArea ad platform – reaching local audiences where they live and browse
• Traditional local print advertising (in the Surrey Advertiser) to reinforce the message offline

By combining digital, social, local display and print, Reach built a unified approach, ensuring the campaign spoke to audiences across contexts, from online browsing to real-world local presence.

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Real engagement and sales uplift

The campaign generated meaningful results:

• About 97,000 impressions and reached 88,800 unique individuals
• The social carousel alone delivered an engagement rate near 10% (866 actions for ~88.8k reach), signalling strong interest among the target audience
• During the event period, Town & Country Cars sold 23 new and 14 used Suzuki vehicles – placing them second in their area for Suzuki sales
• Crucially, the campaign drove continued enquiries post-event, showing the long-tail value of the advertising beyond the “flash sale” moment

These outcomes underline how a well-orchestrated digital campaign – not just social or display alone – can drive both awareness and concrete sales.

Recognition at industry level: Digital Advertising Champion
As a result of the effectiveness and impact of the campaign, Town & Country Cars was crowned a Digital Advertising Champion by IAB in 2025.

The recognition underlines that this wasn’t just a good sales push, it was a demonstration of what modern digital advertising can do for SMEs: reach, engage and convert, all in a measurable, accountable way.

What this means for brands partnering with Reach

• Broad media mix – big reach, local impact: Reach enables campaigns that tap into digital display, social, local-targeted platforms and print – ideal for brands that want depth and breadth
• Precise targeting + real-world relevance: By combining geo-targeting (e.g. via InYourArea) with demographic and interest data on social, campaigns speak to the right people – where they live, work or browse
• Measurable ROI: From impressions and engagement rates to actual sales, Reach’s campaigns deliver clear metrics that matter to business owners.
• Longer-term brand lift and lead generation: As the Town & Country Cars case shows, benefits don’t end when the sale ends. Continued enquiries and lasting awareness are a real return on investment
• Industry-recognised excellence: Success can bring more than sales, it can offer awards and visibility (as IAB’s Digital Advertising Champion title shows), further elevating brand reputation

Partnering with Reach = smart, high-impact digital advertising

The story of Town & Country Cars shows what’s possible when a business – big or small – partners with Reach to unlock the full potential of digital advertising. Through a well-balanced mix of digital, social, local and print channels, and a carefully targeted campaign, you not only reach potential customers, you convert them, engage them, and keep them interested long after the initial campaign.