On 18 November, we unveiled Local Advantage: Where Trust Lives—our new research with PA Consulting—spotlighting the rising importance of credible, authentic media environments and their impact on how audiences respond to advertising. The findings confirm that local news media is the most trusted channel, with trust even stronger for Reach brands.
Our 30‑minute webinar brings the research to life and features an exclusive conversation with Reach’s Head of Client Strategy, Monica Majumdar, and Editorial Director, Paul Rowland. Discover how locally rooted journalists build trust, how local and national news amplify the impact of social and podcasts, and see a best‑in‑class regional campaign in action—plus more can’t‑miss insights.
Watch the webinar recording below to catch up.
