Reach Solutions
Vicki Barlow
06 November 2023
3 min. to read

Christmas is the perfect time to spread joy, connect with your audience, and boost the visibility of your business.

One effective way to achieve this is through a well-thought-out 12 Days of Christmas campaign on social media. In this blog, we will unwrap the secrets to planning a successful campaign that resonates within your target communities and boosts your business’s presence.

Define your objectives and audience

Before diving into the festive spirit, take the time to define your campaign objectives clearly. Are you aiming to increase sales, promote a new product, or engage with your audience? Knowing your goals will help shape the content and tone of your campaign. Also, identify your target audience to tailor your content to their preferences and interests.

Craft compelling content

Great content is the heart of any successful social media campaign. Plan your posts in advance, ensuring they align with your brand and the festive theme. Use a mix of visuals, videos, and interactive content to keep your audience engaged. Consider creating a content calendar to stay organised and consistent throughout the campaign.

Plan to stand out

Spend time on your visuals to make sure they get noticed. During the build-up to Christmas, there will be a lot of noise from your competitors on social media so you’ll need something to make yours stand out from the crowd.

Christmas giveaway

The Christmas season is synonymous with giving, making it an ideal time for contests and giveaways. Encourage user participation by hosting fun and festive contests, with prizes that align with your brand. This not only boosts engagement but also creates a sense of excitement around your business.

2023 ultimate Christmas advertising guide

A step-by-step plan for your business on how to run a successful Christmas campaign.

Are you looking to kick-start your Christmas campaign? Download our guide for tips and hints, including:

  • 5 key steps to planning the perfect campaign
  • Creating a captivating Christmas message
  • A year-end marketing planner with key dates and search marketing trends
  • Planning ahead for 2024

Click to read and download.


Consider collaborating with influencers or other businesses within your industry to extend the reach of your campaign. Cross-promotion can introduce your brand to new audiences, amplifying the impact of your 12 Days of Christmas campaign. Make sure to choose partners that align with your business’s values and target audience.

Use a strong call to action

Your campaign should always include a call to action inviting your audience to take a specific action, whether it’s making a purchase, signing up for a newsletter, or following your social media accounts.

Content ideas for a 12 days of Christmas social media campaign

Now you’re ready to create your campaign, here are some ideas for content. Remember to bear in mind the points above, be creative and have fun with it.

  1. Countdown to Christmas Day
  2. Daily deals
  3. Customer feedback
  4. Industry tips/fun facts
  5. Gift ideas
  6. Behind-the-scenes of your business
  7. Christmas Competition
  8. Charity/Giving/Community involvement
  9. Meet the team
  10. How-to/recipe/craft video
  11. Christmas-themed poll
  12. Your year in review

Don’t be afraid to ask for help

At Reach Solutions, we specialise in crafting compelling content for advertising campaigns. Our experienced team understands the dynamics of different industries, ensuring that your message resonates with your target audience. Using the reach of our established and diverse brands, we can help amplify your campaign’s impact and ensure that your message reaches a wider audience.

This Christmas season, let Reach Solutions be your partner in spreading cheer and achieving success. Contact us today to explore how we can tailor a campaign to suit your business type and goals.

Remember, the 12 Days of Christmas is not just a song; it’s an opportunity to create a lasting impression on your audience and set the stage for a prosperous new year.

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