Promote your apprenticeship vacancies ahead of National Apprenticeship Week.

This year the government-run National Apprenticeship Week takes place February 6-12th and it provides the education and skills sector with the opportunity to celebrate the achievements of apprentices all over the UK.

The event also encourages us to remember how apprenticeships can provide people with lifelong skills that benefit both themselves and the employers they train with.

With this in mind, it really is the perfect time for businesses to advertise their apprenticeship vacancies and promote their ambitions to train the workforce of tomorrow.

Research shows that most people review their career options early in the year, specifically January and early February, so there’s little time to waste. At Reach we have a long history of connecting employers and training providers with apprentices and for the most effective results we recommend a mix of the following solutions.
 

01 | content marketing (online articles).

Content marketing is a strategy where you create content that’s useful, valuable and interesting to your target audience. So whereas in a traditional advertisement you would promote your vacancies, in a content marketing article you would instead explain how your apprenticeships can transform the lives of people, or meet certain goals or objectives they may have. It puts people first, as they get to take something from your content, which in turn helps them see your business as reputable and aspirational. Have a think about the blogs (and social posts) you can write which will inspire and influence potential trainees.
 

02 | online display advertising.

Use the ad spaces dotted around popular websites to showcase your apprenticeship opportunities. The technology behind digital display ads is very clever these days, allowing you to target groups based on their demographics, lifestyle, location, online activities and more, so you can tailor ad campaigns to your exact requirements.
 

03 | paid search advertising.

Most people will research their next career steps using Google, which opens the door to pay per click and search marketing. When using sponsored search ads your vacancies will be displayed at the precise moment someone makes a related search on Google, and the ads can click through to further details on your website or even a content marketing article. This makes paid search ideal for reaching individuals who are actively searching online for information about apprenticeships.
 

04 | social media advertising.

You should be where your target audience is, so it makes perfect sense to promote your business on social media. By posting your apprenticeship vacancies on social media your followers will naturally share it with their associates and its reach will increase organically (and you can always boost it to help it on its way). What’s more, your message will benefit from the ‘word of mouth’ effect as those that share it are effectively vouching for your business.
 
 
We can help if you have apprenticeships to fill – and for a limited time we have a special 4-for-3 offer on content marketing articles* which is perfect for sharing your story as an apprenticeship provider.

If you need a hand, we have an in-house team of commercial editors who can write a story about your business and post it on the Reach network of news sites. They have created content for thousands of successful campaigns, so you can trust them to share your story.

Plus right now, as part of our Make It Happen initiative, designed to help businesses embrace the challenges of 2023, we’re offering a range of savings including 4 for 3 on all content marketing articles*. Click here to find out more and register your interest.
 
 
* Limited time offer. Terms and conditions apply.