On Tuesday 2nd December, the media industry gathered at the stunning 12th Knot on London’s South Bank for the 2025 Newsworks Awards, hosted by Catherine Bohart. Against the backdrop of St Paul’s Cathedral and the Thames, the event celebrated the most impactful work in news brand advertising, from witty, cleverly crafted creative, to purpose-driven, sustainable campaigns.
The Newsworks Awards are unique in that publishers don’t enter directly; instead, brands and agencies submit the campaigns we deliver together. To be recognised here is a true testament to the power of collaboration and the strength of the partnerships we’re proud to build. This year’s judging panel, chaired by Rachel Eyre, Chief Customer Officer at Asda, featured an exceptional lineup of industry leaders.
We are thrilled to share that Reach campaigns were nominated across 8x categories and achieved an outstanding set of results:
🏆 Grand Prix – WINNER
Tesco Clubcard: Ten Years of Front-Page Value Leadership
Tesco, EssenceMediacom UK, News UK & Reach
🏆 Advertiser of the Year – WINNER
Tesco Clubcard: Ten Years of Front-Page Value Leadership
Tesco, EssenceMediacom UK, News UK & Reach
⭐ Highly Commended
- Best Display Campaign | Tesco, EssenceMediacom UK & Reach
- Best Content Partnership – Under £250k | UKTV, Arena Media & Reach
- Most Effective Campaign | Boots UK in partnership with EssenceMediacom UK & Reach
These accolades showcase the breadth of what we can achieve with our agency and media owner partners – creativity, contextual relevance and meaningful connections delivered at national scale through trusted news environments.
We are incredibly proud that Reach campaigns were nominated across 8x categories. The shortlist includes:
- Advertiser of the Year | Tesco, EssenceMediacom UK, News UK & Reach
- Best Content Partnership – Over £250k | Boots UK, EssenceMediacom UK & Reach
- Best Content Partnership – Under £250k | UKTV, Arena Media & Reach
- Best Contextual Campaign | Allwyn Lotto, Hearts & Science & Reach
- Best Contextual Campaign | Boots UK, EssenceMediacom UK & Reach
- Best Display Campaign | Tesco, EssenceMediacom UK & Reach
- Most Effective Campaign | Boots UK in partnership with EssenceMediacom UK & Reach
- Most Effective Campaign | Holland & Barrett, Carat & Reach
This year’s achievements underline the strength of our strategy, the impact of our local-to-national scale, and our commitment to delivering work that truly resonates with audiences. Being recognised for effectiveness, creativity and partnership reflects the trust our advertisers place in us and the value our journalism provides every day.
A huge congratulations to our winning partners and to all the finalists who made this such a standout year.
Thank you to Newsworks for hosting an incredible night and for championing the importance of news brands within the media ecosystem.
