Our Behind the Scenes event made its way to Birmingham on 10 and 11 June, opening our doors to a diverse array of businesses at the Birmingham Live & Birmingham Mail office in Brindley Place.
The two-day event drew over 70 stakeholders representing key businesses and agencies from across the West Midlands, who participated in sessions aimed at providing insights into the digital advancements unfolding at Reach. The event was all about diving deep into the ever-changing world of digital media and local news, and it turned out to be an inspiring couple of days!
We kicked things off with a lively networking session. It was fantastic to see so many people connecting, sharing ideas, and even sparking new opportunities. The room was overflowing with energy as everyone got to know each other.
Networking Session at the Behind The Scenes event.
Reach Talks Panel Discussion: The Future of Digital Media and Local News
After taking their seats, guests enjoyed our panel discussion on “The Future of Digital Media and Local News”, hosted by Guy Keeble, our Business Development Director – Regionals at Reach. Our editorial panellists brought some unique insights about editorial campaigning, how they decide what to write about, finding the balance between national and local news coverage and much more.
- Graeme Brown, Editor of BirminghamLive & Birmingham Mail
- Tamlyn Jones, Midlands Business Editor
- Kirsty Bosley, Journalist and Features Writer BirminghamLive
- Naomi DeSouza, Senior Reporter at BirminghamLive
Post-session, attendees were given an opportunity to ask our panel of speakers any questions they might still have. The discussion was not only informative but also sparked a lot of great conversations among attendees. As the panel discussion drew to a close, guests were whisked to the second of the three hubs designed to deepen their understanding and explore practical applications of AI in digital marketing.
Reach Talks Panel Discussion at the Behind The Scenes event.
Insight Hub: Connecting with Customers and Delivering return on investment
Natalie Toulson, our Head of Digital – Regionals, along with Lucy Dean-Smith, Commercial Growth Manager at InYourArea, led a session on how to truly connect with customers and boost ROI through using advanced targeting techniques that included AI, hyper-local advertising on InYourArea and contextual interest-based targeting. Their practical tips and insights were a hit, providing everyone with fresh ideas to take back to their businesses.
