Reach Solutions
Filipa Cebola
23 January 2024
3 min. to read

Which online ad formats are the most engaging and impactful?

Whether you’re looking to attract new customers, drive website traffic or increase sales, your online ads are the first element of your paid media strategy your audience will be exposed to.

This is why you should always focus on creating impactful and unique ads that stand out from the crowd. One way of doing this is through animated ads, which are often referred to as rich media ads. Statistics from Adobe show these innovative formats offer click through rates 267% higher than standard static ads.

There are many ad formats to choose from but in our experience the three below are perfect examples of highly-effective rich media ads. All three are sure to grab your audience’s attention and drive them to your website.

Reveal skin

Reveal skins are great for promoting one or more products/services within a single ad. In this example, the reactive feature adds a quirky element in revealing different messages as the user hovers over the ‘buttons’, which allows the advertiser much more space for different messages/imagery.

Extra tip: You can swap the reveal from an image to a video for extra impact.

We’ve included a quick preview below, but you can test it out yourself by clicking here.

Video skin

Video grabs the attention like no other format and demands to be clicked. Subtle animated elements can also be added to other areas of the skin.

Here a dynamic video trailer sits prominently at the top of the page and the supporting side panels serve to elongate the page. Both elements compliment each other for maximum effect

Extra tip: The perfect length of a video is around 30 seconds.

Take a look at the full ad in-situ by clicking here.

Animated mobile scroller

With so many people going browsing sites on their phones, mobile ads have become an essential format that you must consider.

Mobile scrollers are a great option as they’re incorporated into the page and don’t obstruct the user’s browsing experience – yet they still manage to catch the eye.

In this example, an appealing video is used to set the scene, while static text and the ‘book now’ button are overlaid so only the video is moving.

Extra tip: As mobile ads are typically smaller, keep the creative simple and concise, and only include the most essential information.

See how it works for yourself by clicking here.

We hope these three examples inspire you for your next campaign!

Don’t forget: If you need a hand we have an in-house team of advertising experts who can help you plan your online advertising campaigns, as well as design impactful ads similar to those featured here.

They have helped thousands of businesses like yours, so you can trust them to plan your online campaigns and share them with our highly-engaged audience.

If you want to take bring your next campaign to life with rich media ads, complete the form below and we will be in touch!


5 steps to making your ads stand out

Want to learn how to make your advertising campaigns work harder to grow your business? Our free downloadable guide reveals everything you need to know, including:

  • The advertising key visual elements
  • Examples of real-life ads
  • Tips and tricks that will make your ads stand out
  • Plus loads more

Written by the experts at Reach, this guide will reveal what you should be focusing on when designing your ads.

Talk to us about rich media adverts

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