As the new season arrives, we’ve teamed up with Tu Clothing from Sainsbury’s and PHD to bring their latest AW collection directly to the OK! audience through our Off The Rails channels.

The campaign puts seasonal style front and centre, combining the reach and familiarity of OK! with engaging, shoppable content designed to inspire readers as they transition into the colder months.

From one knitted vest styled two ways to standout autumnal looks, the OK! team is showcasing how to make Tu Clothing’s latest pieces work for real wardrobes. Led by Michelle Darlow, Grace Salmon and the OK! team, the content brings the collection to life through accessible styling inspiration and must-have seasonal picks.

Off The Rails with Tu

▶️ One knitted vest, two ways 🧡
▶️ How to style the knitwear everyone’s talking about

It’s a great example of how OK! Off The Rails can turn a brand message into engaging, trusted and shoppable editorial content, placing products in front of a highly relevant audience in an environment they already know and love.

For brands looking to connect with consumers through credible content and seasonal inspiration, Off The Rails offers a powerful way to make campaigns work harder.

Interested in reaching the OK! audience with your next campaign? Get in touch to find out more.