Trusted local news is finding a new generation of audiences, and the Manchester Evening News is leading the way.

The Manchester Evening News has reached a major milestone: 500,000 followers on Instagram.

That’s half a million people choosing to keep up with the stories, people and places that matter to them, from breaking news and major moments to the everyday stories that make Manchester what it is.

And it’s more than a big social number. It’s a powerful demonstration of the scale, influence and connection that trusted local media can build in today’s digital landscape.

As audiences increasingly discover and consume news through social platforms, established local brands are proving that trust travels with them. The Manchester Evening News has built a huge, engaged community by combining the credibility of local journalism with the immediacy, accessibility and visual storytelling that social audiences expect.

For brands, that creates something particularly valuable. The opportunity to connect with large, highly relevant local audiences in environments where people are already engaged with the places and communities around them.

500,000 followers is 500,000 connections, and another reminder that trusted local news has a powerful role to play in the future of digital media.

Half a million followers. Millions of moments. One seriously powerful local platform.

Want to see what this kind of scale and connection could deliver for your brand? Get in touch with our team to find out more about our local audience and advertising opportunities.