At Reach, building dedicated digital ecosystems around passionate “superfans” is core to our audience growth strategy.
Few communities demonstrate that loyalty quite like Rugby League fans, and our standout brand All Out Rugby League continues to demonstrate what happens when authentic journalism meets digital-first community engagement.
In a landmark milestone for the channel, presenters Kyle Amor and Paul Cooke, along with the All Out Rugby League production team, went live on the road for the very first time, heading straight to the heartland of grassroots rugby league at Orrell St. James ARLFC in Wigan.
Bringing the Studio to the Grassroots
As part of Reach’s commitment to connecting brands with engaged regional audiences, taking All Out Rugby League on tour marks an exciting evolution in our video and live-event capabilities. Hosted at Orrell St. James, the special live audience event brought together three titan figures who represented England during the epic 2017 Rugby League World Cup final down under:
- Jonny Lomax – Showing true rugby league grit by turning up hours after dental surgery to share his tour memories.
- Kevin Brown – The key halfback from that 2017 tournament run.
- James Roby – Super League’s all-time appearance record holder and legendary hooker.
Together, the panel reflected on what it takes to compete on Australian soil, unpacking the psychological mastery of Wayne Bennett, team culture “above the line,” and the razor-thin margins of international test matches.
Connecting Commercial Partners with High-Intent Audiences
The All Out Rugby League platform continues to demonstrate rapid growth and high-level audience engagement across Reach’s digital ecosystem. The brand now reaches more than 160,000 dedicated online rugby fans each month, driving over 663,000 monthly page views across its digital touchpoints.
This deep connection with the fan base is evidenced by its active community engagement, highlighted by more than 25,000 votes cast in a recent squad selection poll, all driven by a dynamic content strategy that seamlessly blends expert panel debates, live community events, and digital-first video distribution.By taking digital shows directly into community clubhouses, Reach Solutions creates immersive opportunities for commercial partners to connect with active, hyper-local, and digitally engaged fanbases.
This roadshow highlights how our brands build trusted, authoritative, and community-rooted sports media brands.
Watch the Full Episode
Catch every moment of Back Ten on the road at Orrell St. James, featuring full analysis and live panel insights with Kyle Amor, Paul Cooke, alongside guests Jonny Lomax, Kevin Brown and James Roby.
Watch the complete episode on YouTube: Why England WILL WIN The World Cup & Reliving England’s 2017 World Cup Final!
SUBSCRIBE to All Out Rugby League on YouTube for more Rugby League content from some of the most well known faces in British Rugby League!
Website: www.alloutrugbyleague.co.uk
Facebook: / alloutrugbyleague
X: /aorugbyleague
Instagram: / alloutrugbyleague
TikTok: / alloutrugbyleague
Listen to Back Ten on: Spotify or Apple Podcasts
