Designed for media planners, marketers and advertising professionals, the free digital learning programme provides a fast-paced introduction to the UK’s vibrant news publishing industry and the role trusted journalism plays for audiences and advertisers alike.
Delivered across seven online modules, the IPA CPD-accredited course explores how news brands help advertisers achieve campaign objectives through trusted, regulated and highly engaging environments. Participants will gain valuable insight into the commercial effectiveness of news brands, audience behaviour, attention, creativity, first-party data and the future of journalism.
Whether you’re starting your career in media and marketing or looking to refresh your industry knowledge, the Newsworks Academy offers practical, industry-recognised learning designed to strengthen planning and marketing expertise.
The course covers:
- The role and importance of journalism
- News brands’ audiences and platforms
- Regulation, trust and fake news
- Commercial opportunities across news media
- News brand effectiveness and ROI
- Emerging industry trends including AI and first-party data
Each module takes approximately 20–30 minutes to complete and can be accessed flexibly across desktop and mobile devices over a six-week period.
Commenting on the latest Academy launch, Jo Allan said:
“Trusted news brands continue to offer advertisers highly effective, engaging and brand-safe environments. The Newsworks Academy has been created to help media and marketing professionals better understand the value of journalism and the significant opportunities news brands present for brands today.”
Registration for the Newsworks Academy is now open, launching on Monday 01 June 2026. Register Now.
