While consumers might still be enjoying summer, brands are already making decisions that will shape the UK’s biggest retail season. The challenge this year? Christmas 2026 isn’t following the script.
Economic pressures continue to influence spending habits, consumers are becoming increasingly selective about where they spend, and brands need to work harder than ever to earn attention. Recent Reach research found that 54% of UK adults are trimming back their Christmas spending, creating a more considered festive shopper than we’ve seen in previous years.
For brands, that creates both a challenge and an opportunity.
Join us for an evidence-led session on how hyper-local behaviour, regional nuances, and trusted media drive real advertising impact this Christmas.
Turning insight into smarter media plans
During the webinar, our specialists will unpack the latest findings from Reach’s Christmas consumer research and translate them into practical planning recommendations.
- What consumers are protecting.
- Why regional behaviours matter.
- Where consumer time and spend are actually going.
- How a multichannel strategy cuts through.
- How to leverage our 40m+ network to own the moments that matter.
Whether you’re building national retail campaigns, FMCG activity or local Christmas initiatives, the session will provide actionable insights you can immediately apply to planning.
Why trusted environments matter more than ever
When budgets are under greater scrutiny, every impression has to work harder.
Consumers don’t just need inspiration at Christmas, they need confidence. Trusted news brands play a unique role in helping people research purchases, discover offers, plan celebrations and make informed decisions throughout the festive period.
Understanding where those moments happen, and how audiences engage with content during them, can give planners a significant competitive advantage.
Get ahead before peak planning begins
Christmas planning windows are getting earlier every year, meaning the strongest strategies are being built now, not in October.
Our webinar is designed to give agency planners the consumer intelligence needed to build more effective festive campaigns, support client conversations with confidence, and identify opportunities before the market becomes saturated.
If Christmas is already on your planning agenda, this is a session you won’t want to miss.
Book your place now and discover the consumer insights shaping Christmas 2026, along with practical recommendations to help your clients stand out during the UK’s biggest commercial season.
