The science shows that building empathy is hard. It's not all about feelings and emotion. Putting yourself in someone else's shoes requires deep self-awareness and considerable mental effort. But humans are cognitive misers, driven by emotion and intuition. And marketers are only human. Do we really have the tools to walk the talk?
To find out more, download the white paper.
Our brand new research reveals how major brands are struggling to align themselves with the values that really matter. The study will highlight the implications for advertising, and why focusing on the right set of values will help brands to better connect with mainstream audiences.
To find out more, download the presentation.
Our study reveals a fundamental, hard-wired, psychological and behavioural difference between the people who populate ad land, and the modern mainstream. These differences have profound implications for the decisions we make about every aspect of advertising and marketing.
We live in an era of unpredictability - political events of the past few years have seen a shift in the nation's mindset. This is having a profound impact on brands and advertisers in their bid to stay relevant.
To find out more, watch our video below or contact our Director of Group Insight Andrew Tenzer.