Case Study

Vodafone / Carat / Foe

The brief

For this Vodafone sponsored multichannel campaign we collaborated with agencies Carat and Foe to stimulate our audiences’ curiosities through a month-long curated content campaign across our Irish Mirror, Dublin Live and Cork Beo websites and social media.. Our audiences the length of the country could ‘follow your curiosity on Ireland’s best mobile network’.

Our solution

Over a period of four weeks, we quenched our readers’ natural curiosity to the days most fleeting questions (the most searched things in Ireland) while delivering the core Vodafone ‘follow your curiosity’ messaging and branding.

Our reach

A combination of daily sponsored articles, daily social videos and always-on targeted display delivered this message to millions of our readers which complemented a simultaneous OOH campaign incredibly well by seamlessly syncing the real world with online, using the same ad copy set in a similar-looking creative for universal impact. This campaign achieved the most amount of page views of any branded content partnership we’ve run on Reach sites.
social video views
ad impressions

Main solutions used

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