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Case Study


The brief

Drive brand perception shifts in 7 UKTV channels and get a TV mad audience to tune in to key shows.

Our solution

Two main content pillars ran across the 3 year campaign; Always On and Priority Programming. Always On delivered a consistent presence throughout our portfolio, with Priority Programming delivery creative, stand-out campaigns for key shows.

Our reach

Each channel was given a bespoke strategy and media plan, utilising the most effective formats and platforms to reach their specific audiences.
campaigns across the partnership
uplift in intention to view a UKTV channel
of people who saw the campaign took action (e.g. tuned in, talked with others about the shows)

Main solutions used

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