Case Study


The brief

With a heatwave hitting the UK, Tesco wanted to position themselves as top of mind for all your Summer essentials with contextual ad placements.

Our solution

We used Mantis to deliver a time-sensitive contextual campaign for Tesco. Ads ran on The Mirror and The Express using set contextual targeting to reach the right content within a trusted environment.

Our reach

We believe that context matters when driving advertising attention. We positioned Mantis as a ‘premium contextual partner’ for Tesco, meaning that ads could be placed on highly relevant, brand safe articles even before they had been written.
ads on publisher-branded sites increase consideration by 60% vs sites without publisher branding
placing a digital ad in relevant editorial context drives advertising attention by 31%
higher ad recall when alongside contextually relevant content.

Main solutions used

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