Raise awareness of Sainsbury’s, and the UK’s, first ever signing store, helping more people to learn sign language.
Making community spaces more accessible is an important issue for our readers – yet a staggering 94% of Brits know just two words of British Sign Language. We took BSL to the masses in our sign language edition of the Mirror.co.uk and Sunday Mirror, providing our audience with easy to follow lessons in social video, homepage takeovers and even a special masthead, making sign language front page news.
Making community spaces more accessible is an important issue for our readers – yet a staggering 94% of Brits know just two words of British Sign Language.