Case Study

Plymouth City Council BID

The brief

We have had a historical partnership with Plymouth City Council and its Business Improvement District. However, their marketing had to have a completely different strategy this year. Plymouth City Centre took a big hit on footfall and spending decreased due to the recent negative impact on high streets as a result of the pandemic. Their main goals were to increase footfall, spend and interest into Plymouth City Centre to pre-Covid levels.

Our solution

We were able to create a digital awareness campaign targeting Plymouth and the surrounding areas, and those interesting in visiting Plymouth. The campaign proposal included the following media solutions: content marketing, social media advertising, paid search advertising, InYourArea, and digital display advertising.

Our reach

Thanks to a range of powerful marketing solutions, the campaign succeeded in raising the profile of Plymouth City Centre. With the challenges faced in the city over the last couple of years, the client was pleased to see such a positive change in the city due to the campaign. Plymouth BID were incredibly pleased with their results and continue to run their campaigns with Reach.
overall footfall
overall spend
overall weekend footfall

Main solutions used

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