Nottingham College’s primary objective was to encourage students to apply for courses as well as raise awareness of the college and courses to young school leavers finishing their GCSEs and young adults looking for further education.
We used our suite of commercial products, driven by our unrivalled reach, to meet the client’s needs and objectives. The campaign proposal included Programmatic Advertising as a key element.
The campaign was highly successful, generating a total of 3,899,767 impressions. The programmatic campaign also generated more than 2,361 clicks. This campaign not only raised awareness of Nottingham College but it also led to 7,883 soft conversions.
Senior Marketing and Communications Manager at Nottingham College