Case Study


The brief

Drive consideration and awareness of how MG EV's are perfect for family life.

Our solution

We put a top mum blogger and an MG EV on the road in the ultimate family test drive. A widget allowed users to compare the EV to petrol, making it super relevant to their lives.

Our reach

MG has an illustrious, sporty past. But times have changed, and today's trials are not on the racetrack, but out in the real world. The MG attitude lives on and we can test it in the toughest arena - family life
adults reached
uplift in consideration of MG
more likely to recommend MG

Main solutions used

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