This was not a property brief. It was not about 'stuff'. It was about the emotional connection of what home means to people, driving 'feel good' towards Halifax.
We embarked on a mission to explore and champion unique perspectives of what home means in 7 cities across the UK, curated and celebrated through the voices, pictures and words of our readers, story-tellers and journalists.
'Home' is a word that is loosely defined - there is no generic one size fits all meaning. With our network of local and regional titles, we were in a perfect position to speak to readers about home in the context of their city.