Case Study

Cancer Research UK

The brief

Increase brand positivity towards Cancer Research UK.

Our solution

A month of ‘Good News Happening Right Now’ takeovers, celebrating the small wins, feel good moments and positive achievements experienced by cancer patients and survivors.

Our reach

With the use of three Reach products and our online network, the campaign not only informed and educated but identified and attracted new key donators. The campaign was a huge success and reached millions of people across our news brands.
people reached
views of content
agree the campaign made them feel positive

Main solutions used

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