Cheltenham Racecourse

Case Study

BoyleSports / William Hill / Paddy Power / Betway / Betfair / Ladbrokes

The brief

A number of our clients approached us all with a similar, simple aim - ‘to achieve maximum exposure and be in the right environment for their target market, within budget the week of Cheltenham’.

Our solution

Sponsorships, Wraps, Magazines, High Impact advertising, Race cards, Disruptive adverts, Daily pull-outs, Bets! The festival with our papers kicked off the week before race week to create pre-Cheltenham anticipation and allow the bookmakers to get the attention of our readers & kickstart the hype.

Our reach

The Morning Market has managed to double its advertising revenue from bookmakers for the week of Cheltenham 2022. The joint print offering continues to provide the strongest audience solution in the Irish popular market as it offers advertisers a combined reach of 248,000 readers going by latest TGI figures.

Main solutions used

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