Wales Online has officially taken the top spot as the UK’s largest regional news website, marking a landmark achievement for the platform and the REACH network. According to the latest IPSOS metrics for July, the Welsh digital powerhouse experienced a phenomenal surge in readership, attracting 8.9 million unique visitors, which is a 23% year-on-year increase.

In addition to leading the UK in audience size, Wales Online also captured the highest level of audience engagement across the entire regional news sector, generating 35 million page views during the month.

A Milestone for Reach and Local Journalism

This remarkable growth underscores the vibrant demand for high-quality, trusted regional journalism. Across the UK, local news continues to play an indispensable role in daily life, with the regional news sector engaging 33.3 million users in July alone.

Wales Online’s performance highlights the strength of our publishing model, combining deep community roots with nationwide digital scale. By putting readers at the center of our coverage, from major breaking news and cultural features to sports and local campaigning, Wales Online continues to build an exceptionally loyal and expanding audience base.

Unlocking Value for Commercial Partners

For advertisers and commercial partners, Wales Online’s ascent to the UK’s top regional news title presents a key opportunity to connect with high-intent regional audiences.

With 35 million page views in a single month, the platform offers brands deep reach, high visibility, and trusted context. Whether through targeted digital campaigns, content partnerships, or multi-platform sponsorships, advertising alongside the UK’s leading regional news brand ensures maximum resonance and ROI.

As Wales Online continues to set the benchmark for regional digital publishing, we remains dedicated to innovating across our entire network, delivering powerful local storytelling for readers and unmatched performance for commercial partners.