Capturing your audience’s attention on social media is harder than ever. If your business is still relying solely on static image ads, you are missing out on a massive growth opportunity.

Recent industry statistics reveal that mobile video ads drive a staggering 48% higher conversion rate compared to static images. On top of that, 85% of consumers report being convinced to buy a product or service after watching a brand’s video*. Because social media algorithms on platforms like Facebook, Instagram, and TikTok heavily favour video content, integrating motion into your strategy is the best way to cut through the noise of a busy feed, achieve greater reach, and deliver ads cost-effectively.

However, traditional video production can feel like a massive hurdle. It can be time-consuming and expensive. For many businesses, marketers, and busy teams, a lack of resources, equipment, or budget can stop video marketing campaigns before they even get off the ground.

That is exactly why Reach has introduced an innovative solution: our Generative Video product. This cutting-edge tool is designed to unlock the powerful commercial benefits of video in a swift, highly affordable format that represents your business in the best possible light.

A picture is worth a thousand words, right? Imagine how much you can convey in a video? Check out the examples below – video created using our generative AI

How And Why It Works

Our generative video product bridges the gap between premium visual storytelling and budget realities. The process is powered by market-leading AI technology combined with the creative direction of our skilled in-house designers.

Instead of requiring days of filming, our team uses sophisticated AI software to dynamically transform your existing creative assets into high-quality, short video ads tailored specifically for social media feeds. This technology enables us to deliver professional motion graphics and engaging pacing, maximising your campaign’s performance while completely removing the logistical friction and high costs of traditional shoots.

Streamlined And Hassle-Free (What We Need From You)

We know that marketers and business owners are juggling multiple priorities, so we have made the briefing process incredibly straightforward. To get your high-impact video ad underway, all we require from you is:

• Your company logo.

• Three high-quality images that showcase your products or services.

• A short brief outlining your core messaging.

• Your primary campaign objective so we can ensure the video aligns with your commercial goals.

Once we receive these assets, our studio team gets straight to work. Our turnaround time is exceptionally fast.

Furthermore, you retain total creative control. Reach provides a full proof of the video, giving you the opportunity for up to two rounds of creative amendments. We require your formal written approval to confirm that the final asset perfectly represents your brand before a single ad is served. For a personalised touch, you can even provide a specific voiceover script or specify regional accents and language requirements (such as Welsh) to ensure it perfectly resonates with your local communities.

The Ultimate USP: Premium Video Included At No Extra Cost

The standout feature of our generative video solution is its unparalleled cost-effectiveness. While video assets are typically a separate, costly line item in advertising budgets, our Generative Video production is provided entirely free of charge when booked alongside our Premium or Bespoke social media advertising packages (capped at one video per booking). This allows businesses to launch comprehensive multi-channel campaigns with stunning video creative built right into the package tier. Once created, these videos can also be reused for future campaigns or deployed across our entire social advertising portfolio, including platforms like LinkedIn.

:

Need Full Video Production? We Do That Too!

While Generative Video is a game-changer for speed and affordability, some campaigns require an entirely bespoke, cinematic approach. If your brand needs the absolute highest tier of specialised creative assets, such as on-site filming, product demonstrations, or stylised physical storytelling, Reach has you covered.

You can completely choose to bypass the AI option and gain direct access to our expert videographers and professional production teams. We will work with you to build out a comprehensive campaign from a custom brief, arrange access to your premises, and manage the entire lifecycle with a suitable lead time. A full marketing consultation will take place so our video producers & designers understand your needs and vision, followed by a bespoke quote tailored to your requirements.

Get Started Today

At Reach, we pride ourselves on delivering a full range of marketing options designed to suit every business need and budget. Whether you use the rapid efficiency of Generative AI video or the premium depth of our full-scale video production, you are giving your business the best chance to shine on socials. Our videos are built to convert casual scrollers into high-quality leads.

Ready to elevate your social media presence? Contact us today to find out more or to get started on your next campaign!

• SOURCE: Wyzowl Video Marketing Statistics 2026, Infinity Marketing (2026)