On Friday 21st August, we unveiled our latest research, “Christmas with All the Trimmings: What Consumers Are Prioritising This Year”, exploring how UK households are planning, spending, and celebrating the festive season.

Our findings show that 54% of UK households are adjusting their festive approach. While people are feeling the squeeze, they are trimming costs around the edges rather than cancelling Christmas—ultimately protecting their core, non-negotiable traditions.

As the UK’s largest commercial news publisher, we connect with millions of households daily across national and regional communities. In this exclusive 30-minute session, Reach’s Director of Research & Measurement, Zoe Rivlin, and Director of Client Strategy, Monica Majumdar, unpacked these latest findings. Leveraging our proprietary LIVE framework (Location, Interests, Values, Engagement), they revealed how your brand can turn these audience shifts into winning campaign strategies this upcoming festive season.

To watch the webinar on-demand and to download the research, click here.

Get in touch with the Reach team today to discover how we can power your Christmas planning and festive briefs.