Vodafone landed three year exclusivity in Coventry to sell their ‘gigafast’ broadband. Working with CityFibre, it was the first gigafast offering for Coventry. Vodafone want to tell anyone and everyone in Coventry that they are the provider of this ultra-fast connectivity.
We used our suite of commercial products, driven by our unrivalled reach, to meet the client’s needs and objectives. The campaign proposal included programmatic advertising, digital display advertising and print advertising.
Vodafone’s message generated more than 1.6m digital impressions across our network of newsbrand websites, and received a total of 2.1k clicks.