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Case Study


The brief

Increase brand awareness for SEAT amongst a younger audience, supporting the issues that matter most to them.

Our solution

89% of teens feel it is important to keep up with current affairs, but only 30% feel their views are represented in the main stream media. The Mirror has a long history of giving a voice to those who may otherwise go unheard...

Our reach

We handed over the Mirror's online, social and print platforms to a group of forward-thinking teens, allowing them to set the news agenda and discuss the issues and topics they care most about.
page views
#mirrornextgen impressions
uplift in agreement that SEAT stands out as different from competitors

Main solutions used

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