Prostate Cancer UK Background Image

Case Study

Prostate Cancer UK

The brief

Raise awareness of Prostate Cancer UK and the scale of the cancer in Britain. To get men to sit up and take notice of a health issue that is still taboo, we had to do something big, bold and disruptive, using the charities existing association with football - something our male readers definitely take notice of.

Our solution

A big bang campaign on one of the biggest days in the footie calendar; Boxing Day. We weaved Prostate Cancer UK into every touch point of our coverage, across all platforms.

Our reach

Our campaign reached more than 2.1m men aged 45+, with 70% of those who viewed the campaign, agreeing the message made them feel like their donations would make a difference.
men over 45 reached
views of online content
uplift in intention to donate

Main solutions used

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