Leicester College’s primary objective was to raise awareness of the college and courses to young school leavers finishing their GCSEs and young adults looking for further education. The collage also wanted to raise brand awareness by increasing their online presence.
We used our suite of commercial products, driven by our unrivalled reach, to meet the client’s needs and objectives. The campaign proposal included the following key advertising elements: digital display, social media and paid search advertising..
With the use of a range of our Reach Solutions products and digital platforms, the campaign not only raised awareness of Leicester College, but increased their online presence massively, becoming a front runner in the education sector. The campaign was deemed a great success and the campaign goal was achieved.
Hannah Georg (MCIM)
Head of Marketing and Communications at Leicester College