A local college based in Wales recently asked Reach Solutions to help promote a special open evening to highlight its new A-Level programme through multiple solutions.
Our commercial team developed an integrated campaign for the client that included Digital Display Advertising, enhanced by Reach’s hyper-effective plus+ targeting technology. Content Marketing and Social Media Advertising was also a key part of the campaign.
As a direct result of adding audience+ to their display campaign, the college’s CPA (Cost Per Acquisition) was reduced by £39.72. In addition, the content marketing article received 321 page views and the boosted Facebook post attracted 215 engagements.