This campaign represented a rare and exclusive opportunity, one that’s only offered to brands with a strong public reputation and a proven track record of trust. The Daily Record, one of Scotland’s most recognisable media voices, created a bespoke content solution for Digby Brown, the first of its kind, approved directly by Editor-in-Chief David Dick. A dedicated ‘Legal Matters’ content hub was developed to house Digby Brown’s articles, each supported by high-impact digital creatives, ensuring the brand was consistently visible and clearly associated with expert, accessible legal advice. This wasn’t just about reach, it was about brand familiarity. With concurrent TV and radio campaigns running, this partnership allowed Digby Brown to reinforce its presence across multiple channels in a cohesive, credible way. The exclusivity of the content placement, combined with the strength of the editorial endorsement, generated strong audience interest and engagement, a first for this kind of legal marketing on the Daily Record platform.

With a mix of display ads, sponsored content, InYourArea and print articles, Digby Brown were able to promote their services whilst also providing legal advice to the people of Scotland.

By targeting content and local ads to audiences in Scotland via our hyper-local community platform, InYourArea, Digby Brown used our first-party data for more accurate postcode-led targeting, resulting in high engagement levels. Digby Brown partnered with the Daily Record, a platform that’s part of everyday life for many Scots, to share practical and straightforward advice on real-life legal issues. Digby Brown’s marketing experts crafted stories that cut through the jargon and provided clarity, empowering people with the knowledge they need, whether understanding personal injury claims, workplace rights, or what happens after an accident abroad. The campaign extended its Reach by sharing its articles in print. It wasn’t about pushing services, it was about being present, informative, and helpful-showing people Digby Brown is there when it counts, with the experience and empathy to guide them.