Argos worked with us to help promote their toy range this Christmas to existing customers as well as new customers.
Think Christmas, you think toys and then you think Argos (& The Late Late Toy Show, of course!) With toys making up 50% of its annual gift guide, Argos wanted a big big focus on this year’s toy range. To promote the huge range available and the publication of the gift guide itself, there’s only one show to be associated with and that’s The Late Late Toy Show!
The KPI was to drive awareness and consideration of the Argos toy range in the lead up to the Toy Show, while also keeping the Argos brand front and centre of the campaign. The 2020 brand message is ‘make it a magical Christmas’ and the magic moment of the whole campaign was to not just inspire the kids but the adults buying the gifts.
Every element of this cross-platform campaign did what it was intended to do. Page views delivered in full with high engagement on the immersive content piece and an exceptionally high dwell time – a sign of the times as people sought escapism content. All display exceeded easily with over 1.5m impressions served over the duration of the campaign.