The festive season is (almost) upon us and with it comes the opportunity to tap into the hearts, homes, and habits of your audiences during the most wonderful time of the year. At Reach, we’re excited to launch our latest Christmas Insight, themed “Where People Live at Christmas,” designed to help media agencies craft impactful festive advertising strategies that resonate with millions across the UK.

Our insights are drawn from a nationally representative survey of 2,000 participants, diving deep into what makes Christmas tick for people across the nation. We’ve identified four key themes that shine a light on how the nation celebrates, preparing you with the knowledge to connect with your audiences in meaningful ways.

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As your go-to partner for festive advertising, Reach offers unparalleled access to communities across the UK. With our insights, you can create campaigns that truly resonate “Where People Live at Christmas.”

Let’s make this season brighter, together.