Media Week Shortlist

A shortlist to smile about

The Invention team has seen three campaigns shortlisted for this year's Media Week Awards. The prestigious, and highly competitive, awards are an industry favourite for recognising the campaigns that have stood out and pushed the boundaries, so to have three campaigns shortlisted is a fantastic achievement.

The team will be competing for:

Best Media Idea - Launch 

UKTV - Leopard Lager for Dave

As part of our UKTV partnership we went intergalactic to support Dave's new season of Red Dwarf by designing, brewing and giving away the iconic Leopard Lager, Lister’s favourite tipple in the show.

Best Use of Content (over £250k) 

Cancer Research UK 'Good News Happening Right Now' 

Whenever cancer is talked about, it’s usually as either a tragedy or in the context of beating cancer. In this campaign we broadened the way that cancer is talked about and highlighted the Good News that’s happening Right now. Read more here.

Best Use of Content (under £250k)

Fox Deep State campaign 

Using investigative journalism across channels to uncover the murky underworld of politics transformed Fox’s approach to marketing and led to the most successful new franchise launch in their history. Read more here

See the full shortlist here.

Love Island

Summer of Love

Over the summer the nation was glued to their TV screens, tuning in daily for the ultimate competition and watching with bated breath on who was going to be booted out next. No, not the World Cup, but Love Island of course!

We got in on the action and teamed up with official show sponsor Superdrug to help launch their new mobile network, working with our showbiz team to create a series of articles our Love Island obsessed audience just couldn’t get enough of.

If you're missing all the antics from the villa, head over to our site and take our quiz to find out which Islander you are!

Hollywood Homicide

Hollywood Homicides

Nothing shocks the public like a murder involving a Hollywood star.

To mark the Summer Nights Of Crime series on REALLY, we created a digital interactive tool allowing users to delve in to the most infamous Hollywood crime scenes. From the OJ Simpson murder trial to the shooting of Tupac Shakur, a celebrity being caught up in a Hollywood homicide is always huge news.

The Hollywood Homicides interactive tool allows users to go to the very spot where six infamous murders took place… and take a 360 degree tour.

Discover the crime scenes for yourself here

Mirrorachi Band

A very Mexican Welcome

July saw President Donald Trump visit the UK – and we wanted to welcome him in style! The Mirror worked with a Mariachi band, transforming them in to the Mirrorachi band, with a series of specially written songs including parodies of 'Born in the USA' and 'Living in America'.  

They were pictured getting ready for his arrival with practices outside Buckingham Palace, Parliament, and Tower Bridge. 

As well as providing an annoying backdrop for the President, the Mirror worked with the organisers of the 'Together Against Trump' rally to have the Mirrorachi play on stage to a reported crowd of 250,000 in Trafalgar Square.  

Alison Phillips, Mirror Editor, said, "There is obviously a lot of concern from many people about Trump's visit, so we're pleased to have our very own Mirrorachi band there to entertain the protesters as they voice their concerns." 

Check out the band in action here.

Gut Instinct

Why we shouldn't trust our gut instinct

The below is an excerpt from a piece for Campaign by Head of Group Insight Andrew Tenzer, as he discusses our latest research on unconscious bias in media agencies...

When we asked our media agency sample to estimate the values of the modern mainstream, they were way off. They simultaneously overestimate their focus on power and hedonism, and underestimate self-direction, universalism and benevolence. Why? Because they assume the majority of people think exactly like they do. This is pretty damning when we remind ourselves that marketing and advertising is supposed to be all about human insight.

A deep understanding of what matters to and motivates people out there in the real world is the basic currency we trade. It gets worse. These challenges run far deeper than a disconnect over values. We’ve discovered a fundamental, hard-wired, psychological and behavioural difference between the people who populate ad land and those who live out there in the real world, and it’s all taking place at an unconscious level. The industry isn’t out to deliberately underserve people.

In fact, it’s blissfully unaware that it’s making decisions that project their own mental model of the world onto others. Simply put, they don’t think like the modern mainstream, and they don’t even realise it...

Read the full article here and discover more.