The Invention team has seen three campaigns shortlisted for this year's Media Week Awards. The prestigious, and highly competitive, awards are an industry favourite for recognising the campaigns that have stood out and pushed the boundaries, so to have three campaigns shortlisted is a fantastic achievement.
The team will be competing for:
Best Media Idea - Launch
UKTV - Leopard Lager for Dave
As part of our UKTV partnership we went intergalactic to support Dave's new season of Red Dwarf by designing, brewing and giving away the iconic Leopard Lager, Lister’s favourite tipple in the show.
Best Use of Content (over £250k)
Cancer Research UK 'Good News Happening Right Now'
Whenever cancer is talked about, it’s usually as either a tragedy or in the context of beating cancer. In this campaign we broadened the way that cancer is talked about and highlighted the Good News that’s happening Right now. Read more here.
Best Use of Content (under £250k)
Fox Deep State campaign
Using investigative journalism across channels to uncover the murky underworld of politics transformed Fox’s approach to marketing and led to the most successful new franchise launch in their history. Read more here.
See the full shortlist here.